Dream Coach Match
dreamcoachmatch.comConnecting people with their dream coach while giving visionary coaches a space to be discovered.
Innovation Consulting
“Marcel is a lifesaver! We came up with solutions that I never thought were possible.”
Claire Hayek, Founder & CEO, MSP Teambuilding
“You’re WAY more than just techy—you really know how to think.”
Laura
AI Productivity
Videography
“Marcel's an amazing teacher. Not only does he have years and years of experience in programming and all things AI related, but he actually cares about your success so he makes sure that you understand.”
Breana Bauman, Co-Owner, Breana's Cookies
Funnel & Customer Journey Design
“If you need to know anything about…well, anything really—ask Marcel.”
Amélia Malfait
“Marcel, I feel held and supported! Trying to get more people in this webinar…”
Laura Kyttanen
Copywriting
“Corporate policy doesn't allow us to give you the highest rating as a junior—but we're overruling that for you.”
Leadership team, KPMG Belgium
“You're like Ali Abdaal 2.0, but less cocky 😁”
Wouter Vorsters
“I didn't know my story was this inspiring! You have a gift)”
Elena Ozun
“The highlight of everything is Marcel's ability to break down complex AI concepts into digestible, actionable insights. His enthusiasm,passion & expertise makes the learning process not just informative but also engaging & fun.”
Dimitri Vantorre
“It's suddenly raining positive feedback ;) and that while they're usually hesitant.”
Arne B.
“I feel like a little kid when I'm working with you 😊”
Hanit Benbassat
“You excel at problem-solving and approach challenges calmly, with a "figure-it-out" mindset. You help implement simple, effective tools that make a big impact. Your presence and approach to life are inspiring. Your attention to fine details, even in design aspects like typography, enhances the quality of your work. You integrate professionalism with soul, combining technical expertise with emotional intelligence.”
Breana Bauman, Co-Owner, Breana's Cookies
Web Design
“You're an amazing human, man and a silent hero for so many around you. I’m so glad to call you my friend and to call you out of nowhere.”
Tatyana Fomina
“It's already like—I can't go back. I'm like, how did we do this? All these automatically created deals. I'm like, oh my God, I can't believe, you know? We are very happy you exist.”
Claire Hayek
Personal & Team Knowledge Management
“You're such a huge source of inspiration. Seriously.”
Tales Reis Alves
“Actually. Your video, I have no idea where I came across with it was hugely important for my new business.”
Janne Järvenoja
“I really admire how present you are in interactions with each person, and how much you care and support others- not just with words, but with intentional actions. You are a blessing, thank you ♥️”
Marisa So
“You feel others deeply, you connect deeply. I know I have the same ability but the way you expand it across situations is mesmerizing, inspiring.”
Valentina Garay
“Marcel's an amazing teacher. Not only does he have years and years of experience in programming and all things AI related, but he actually cares about your success so he makes sure that you understand.”
Breana Bauman, Co-Owner, Breana's Cookies
Photography
Current Focus
Crafting standout product experiences
A glimpse at the collaborations currently lighting me up, each one getting a tailored design, product, and engineering push.
Discai
discai.comAI-powered AML and KYT solutions helping the world’s largest banks stay compliant.
Growth and Efficiency Consulting
A comprehensive service that combines strategy, design, copywriting, and technical implementation to help you optimize your operations, marketing, and sales processes for maximum impact, beauty and efficiency.
“Marcel is a lifesaver! We came up with solutions that I never thought were possible.”
– Claire Hayek, Founder & CEO, MSP Teambuilding
Marketing Funnel Design
We dive deep into developing a customized marketing funnel for your product or service. Starting from understanding you, your story, and your audience—we build everything that's needed to sell. We'll design a complete funnel and I'll help you design and write every webpage, email and video within the process.
“I didn't know my story was this inspiring :)”
– Elena Ozun, Founder & CEO, Academia Integra
Custom Automation Solutions
Tailored automation strategies and implementations that streamline repetitive tasks, reduce manual effort, and free up your time and energy for higher-value activities.
“Thanks to Marcel's help, we've been able to identify which tasks can be automated with AI - freeing up our time to work on what matters most to us, which is in the creation of new recipes to serve our customers at a higher level.”
– Breana Bouman, Co-Owner, Breana's Toasts
Watch on YouTube
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Latest Posts
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Relationship patterns and 50% better-performing Facebook ads
The Chain of Beliefs: turning leads into lovers (not literally)
Why the architect's family stood under the bridge
The Invisible Army Powering Your Business
Stress: kill it before it lays eggs
Strategic Stillness
How You Do One Thing Is How You Do Everything
Emotional Spaces (& Productivity)
Common Questions
Work that feels inevitable—and human.
Who are you and what do you do?
Marcel Samyn—engineer, systems thinker, joyful captain. I turn restless ambition into living architecture: interfaces that whisper instead of shout, automations that dissolve friction like sugar in tea, knowledge flows that make teams forget they're collaborating. When strategy and craft share the same hands, nothing leaks through the cracks.
What do I actually get when we work together?
Clean artifacts and lighter shoulders. Production code that reads like poetry, integrations that just work™, and UX so considered your users send thank-you notes. Weekly demos, tangible progress, documentation your team actually opens. The kind of momentum you feel in your calendar—and your sleep.
What expertise do you bring for complex systems?
The whole orchestra, not just first violin. Information architecture that scales, APIs that play nice, frontends in React that feel native. Model-in-the-loop workflows, evaluation harnesses, observability baked in from day one. I've debugged enough fires to know: elegance under pressure beats cleverness every time.
What's your style and vibe?
Think monastery meets startup—calm intensity, zero theater. I obsess over kerning because trust lives in the details. Short feedback loops, async-first comms, green tea when we ship something. If it's not beautiful enough to screenshot, we're not done yet.
Who is this for—and how do we start?
Founders who dream in systems. Research labs making the future. Educators rewiring how we learn. Museums bringing collections alive. We start with coffee and clarity—then pick your tempo: (1) Sprint mode: 2–6 weeks from sketch to launch. (2) Advisory rhythm: architecture reviews, narrative refinement. (3) Build + teach: I code while your team watches, so the magic stays when I leave.
How do you think about AI, creativity, and people?
Tools shape souls. I design for sovereignty—interfaces that invite pause, defaults that protect attention, AI that amplifies rather than automates the human. Not just smarter systems, but kinder ones. The best technology disappears into the background, leaving more room for what matters: connection, craft, that electric feeling when something finally clicks.