Innovation Consulting
“Marcel is a lifesaver! We came up with solutions that I never thought were possible.”
Claire Hayek, Founder & CEO, MSP Teambuilding
“You’re WAY more than just techy—you really know how to think.”
Laura
AI Productivity
Videography
“Marcel's an amazing teacher. Not only does he have years and years of experience in programming and all things AI related, but he actually cares about your success so he makes sure that you understand.”
Breana Bauman, Co-Owner, Breana's Cookies
Funnel & Customer Journey Design
“If you need to know anything about…well, anything really—ask Marcel.”
Amélia Malfait
“Marcel, I feel held and supported! Trying to get more people in this webinar…”
Laura Kyttanen
Copywriting
“Corporate policy doesn't allow us to give you the highest rating as a junior—but we're overruling that for you.”
Leadership team, KPMG Belgium
“You're like Ali Abdaal 2.0, but less cocky 😁”
Wouter Vorsters
“I didn't know my story was this inspiring! You have a gift)”
Elena Ozun
“The highlight of everything is Marcel's ability to break down complex AI concepts into digestible, actionable insights. His enthusiasm,passion & expertise makes the learning process not just informative but also engaging & fun.”
Dimitri Vantorre
“It's suddenly raining positive feedback ;) and that while they're usually hesitant.”
Arne B.
“I feel like a little kid when I'm working with you 😊”
Hanit Benbassat
“You excel at problem-solving and approach challenges calmly, with a "figure-it-out" mindset. You help implement simple, effective tools that make a big impact. Your presence and approach to life are inspiring. Your attention to fine details, even in design aspects like typography, enhances the quality of your work. You integrate professionalism with soul, combining technical expertise with emotional intelligence.”
Breana Bauman, Co-Owner, Breana's Cookies
Web Design
“You're an amazing human, man and a silent hero for so many around you. I’m so glad to call you my friend and to call you out of nowhere.”
Tatyana Fomina
“It's already like—I can't go back. I'm like, how did we do this? All these automatically created deals. I'm like, oh my God, I can't believe, you know? We are very happy you exist.”
Claire Hayek
Personal & Team Knowledge Management
“You're such a huge source of inspiration. Seriously.”
Tales Reis Alves
“Actually. Your video, I have no idea where I came across with it was hugely important for my new business.”
Janne Järvenoja
“I really admire how present you are in interactions with each person, and how much you care and support others- not just with words, but with intentional actions. You are a blessing, thank you ♥️”
Marisa So
“You feel others deeply, you connect deeply. I know I have the same ability but the way you expand it across situations is mesmerizing, inspiring.”
Valentina Garay
“Marcel's an amazing teacher. Not only does he have years and years of experience in programming and all things AI related, but he actually cares about your success so he makes sure that you understand.”
Breana Bauman, Co-Owner, Breana's Cookies
Photography
Growth and Efficiency Consulting
A comprehensive service that combines strategy, design, copywriting, and technical implementation to help you optimize your operations, marketing, and sales processes for maximum impact, beauty and efficiency.
“Marcel is a lifesaver! We came up with solutions that I never thought were possible.”
– Claire Hayek, Founder & CEO, MSP Teambuilding
Marketing Funnel Design
We dive deep into developing a customized marketing funnel for your product or service. Starting from understanding you, your story, and your audience—we build everything that's needed to sell. We'll design a complete funnel and I'll help you design and write every webpage, email and video within the process.
“I didn't know my story was this inspiring :)”
– Elena Ozun, Founder & CEO, Academia Integra
Custom Automation Solutions
Tailored automation strategies and implementations that streamline repetitive tasks, reduce manual effort, and free up your time and energy for higher-value activities.
“Thanks to Marcel's help, we've been able to identify which tasks can be automated with AI - freeing up our time to work on what matters most to us, which is in the creation of new recipes to serve our customers at a higher level.”
– Breana Bouman, Co-Owner, Breana's Toasts
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Common Questions
Get a better understanding of the Calm Company
Who are you and what do you do?
I'm Marcel Samyn, a technology pioneer and human-centric innovation leader. I combine deep technical expertise with profound human understanding to help organizations and individuals harness technology in ways that enhance rather than replace human capabilities.
What makes your approach unique?
I bridge the gap between technical possibility and human potential. While many focus purely on what technology can do, I focus on how it can make us more deeply human. My background spans software engineering, psychology, and leadership, allowing me to create solutions that are both technically elegant and humanly enriching.
What specific services do you offer?
I work with organizations to design and implement human-centric technology solutions, provide strategic consulting on AI integration, and help leaders understand how to use technology to enhance human potential rather than replace it. This includes system design, AI implementation strategy, and leadership coaching in tech transformation.
Who do you typically work with?
I work with forward-thinking organizations and leaders who want to harness technology's power while maintaining their human touch. This includes tech companies, coaching platforms, and traditional businesses undergoing digital transformation who care about doing it right.
What's your vision for technology and humanity?
I believe technology should enhance our humanity, not diminish it. Every system I design, every solution I implement aims to make technology feel like magic - powerful yet intuitive, advanced yet deeply human. I'm working towards a future where technical advancement and human flourishing go hand in hand.
What's your background?
I'm a computer science engineer who's always been fascinated by human behavior and psychology. I've worked with major consulting firms, developed innovative software solutions, and helped numerous organizations implement AI and technology in human-centric ways. My approach combines technical expertise with deep understanding of human needs and behavior.